All 13 employees at Archer participated in our team-building day in May, which was aimed to provide our team with an increased sense of camaraderie within the group, increasing self-confidence and employee satisfaction, as well as reducing the physical and mental stresses of modern life.
The team-building day was located at the Rotary Lodge in Greece Canal Park, and it included presentations, activities, games, and refreshments. After the hard work during the day, all the employees and their family and friends were invited to stay for a company picnic.
“We focused our activities around team-building activities and skill building that are easily transferred into the business world,” said Michelle Martorell, Creative Director and Chair of the Events Committee.
Archer finds that days like these not only energize our staff, but realizes that the collective brilliance of our talented group of individuals enable the group as a whole to establish company objectives, achieve our goals and our fulfill our clients needs.
AGENCY OF RECORD
Archer Communications is proud to announce the addition of the Sterling Renaissance Festival and Rochester Optical as new clients. Archer has been named Agency of Record by both companies, and will develop and execute all marketing activities. Shown above are the two companies corporate logos recently re-developed by Archer's team.
ARCHER SAYS FAREWELL AND BEST OF LUCK TO OUR SUMMER INTERNS
Archer says goodbye to summer interns Lindsay Herbert, Michael Rodriguez, and Kerry McKee. All three were valuable assts to our team, and successfully completed a full-time internship at Archer throughout the summer of 2008.
Lindsay Herbert recently completed her undergraduate degree in communications at SUNY Brockport. Lindsay was a full time intern at Archer, and assisted with account services, copy writing, and media relations. Her hard work and desire to learn proved to be a key asset to Archer, and we wish her the best in her future career.
Kerry McKee is a senior at SUNY Brockport working towards her degree in Communications. Kerry assisted with day-to-day communications needs with Archer clients, as well as assisted in our media relations department. We wish Kerry luck completing her final year at Brockport. We will miss her quality work and enthusiastic personality.
“We were very pleased with the exceptional job our summer interns did. They all made valuable daily contributions to Archer and our clients,” states Carol Davison, Sr. VP of Client Services. “We treasure their creativity and energy and look forward to hearing about their success with future endeavors.”
Thanks again for all your hard work at Archer!
Who's New At Archer?
We have added some people to our Archer family over the past couple of months, so it’s time for an official introduction:
Meet Matthew
Matthew Lazio has joined Archer Communications, Inc. as an Account Manager. He started his path at Archer as an Intern in January, and has recently accepted a full-time position.
As Account Manager, Matthew will function as a day-to-day client and vendor contact, as well as management of client projects, media relations, and project estimating several clients.
“Matt is a multi-talented individual whose creative energy, strong organizational skills and superior customer service has proven him as a critical component to our team,” says Carol Davison, Sr. Vice President of Client Services at Archer Communications.
Lazio recently received a bachelor’s degree in Business Administration with dual concentrations in Marketing and Accounting from the University of Buffalo.
Meet Ryan
Archer Communications, Inc. welcomes Ryan Fortin as IT Director to its team in April. Ryan brings with him a wealth of knowledge in website development and management, as well as proven success in implementing site infrastructure and enhancements.
“Ryan is a wonderful addition to our team. He has proven his ability to work both at the tactical day-to-day level, as well as at the strategic planning level,” states Jeff Lennox, President of Archer Communications. “We are really excited about his broad knowledge base in terms of web development and he has already proven to be a valuable asset to our continually growing team.”
Fortin is knowledgeable in all facets of Internet development, and is continually staying abreast of industry trends, as well as educating the IT team on the latest and upcoming technologies. His role at Archer will include, but is not limited to, the development of technology concepts, database architecture, project planning, search engine optimization, and site analytics.
WEB NEWS
ARCHER LAUNCHES CUSTOM-DESIGNED SITE FOR 10C TECHNOLOGIES
Archer Communications has launched a new website for 10C, Technologies, a worldwide supplier of battery chargers for all high power, high mobility, and mission critical electrical charging needs.
The professional web designers at Archer started by completely reorganizing the website for better usability and a more professional, modern look, as well as enhancing the customers experience. Along with the development of the website, Archer created a unique logo design and branding package for 10c Technologies, and integrated that identity into their website.
Every facet of the new site was developed with growth and continual improvement in mind.
This new website for 10C Technologies is another example of Archer Communication’s custom website design and development ability.
FONT CONFERENCE VIDEO SHOWS YOUR FONTS AS PEOPLE, AND THEY ARE RIDICULOUS!
Some very observant people over at collegehumor.com made this original video portraying fonts as real people. The "fonts" are meeting at a font conference and all kinds of silly things start happening. We don't really think much about fonts, in our daily use of computers, we really take them for granted. But by putting them into this skit, they have brought attention to the fact that many people, including non-graphic designers, will hear the names "Times Roman" and "Comic Sans" and instantly know exactly what they are talking about. A special mention on the video goes to Windings "font" who's great representation of its gibberish made our day... "Mailbox, Open Mailbox!" Enjoy!
E-newsletters are a great and inexpensive way to stay in touch with clients, vendors and members of the community, as well as keeping them informed on both organizational news and industry trends.
Here are some high-level recommendations for a winning newsletter:
Antique Information
If the last time your site was updated is more than two years ago, then it is time to review your site and update all information. It is important to keep the information on your website current. Review your website and perform a facelift removing any dead links, old personnel, addition of products and services, etc. This will not only keep any visitor informed, but keep them coming back.
Long Download Times
The time it takes to download your site is critical. Long download times can lose a prospective customer, as well as create an annoyed client. Due to technological advances, it is standard to have your site download within 5 seconds. When evaluating this issue, be sure to consider your own patience levels when you are perusing the web. Don’t forget that the stop and back buttons are just as quickly accessible as they wait for your site.
Lack of Navigation Support
We often think that our clients know as much about us as we do; however, this will only frustrate a client or leave one confused as to how they got there. The more you make someone work to find the information they are seeking, will only make them more prone to find another site. Make sure you have clear menu structures so that any visitor to your site knows where they are and how they got there at all times.
Overload of Information
In the fast-paced world we live in today, information on your site needs to be easily accessible and organized and concise. It is critical that the copy be organized, short, concise, and clearly explain the type of business you are in and the products and services you offer to your customers.
Too Many Bells and Whistles
You want to engage a visitor in a creative manner and have a positive experience, however you do not want to have too many things going on at once or other sources of distraction. Keep interactivity simple and appropriate.
For more information on website development, contact Matthew Lazio at mlazio@archercom.com, 585.461.1570 x 209.
ADVERTISING SLOGAN GAME
Can you match the slogan to the company that used it?
Slogan
“The best a man can get”
“On your side”
“Challenge everything”
“Take a licking and keep on ticking”
“We try harder”
“Milk chocolate that melts in your mouth, not in your hands”
“So easy, even a caveman could do it”
“What’s in your wallet”
Crayola Noticing a need for safe, quality, affordable wax crayons, the company produced the first box of eight Crayola crayons, selling for a nickel in 1903. The Crayola name, coined by Edwin Binney’s wife Alice, comes from “craie,” the French word for chalk, and “ola” from “oleaginous.”
Pizza Hut
Harvey Ball invented the Smiley Face in 1963 and was paid $45 for his design.
DOLLAR AND A DREAM
On May 31, 1958, the first Pizza Hut restaurant opened in Wichita, Kansas, started by two college-aged brothers who borrowed $600 from their mother. Pizza Hut has been making pizza for 50 years, and became America’s first national pizza chain consisting of 145 Pizza Hut restaurants.
All 13 employees at Archer participated in our team-building day in May, which was aimed to provide our team with an increased sense of camaraderie within the group, increasing self-confidence and employee satisfaction, as well as reducing the physical and mental stresses of modern life.
“We focused our activities around team-building activities and skill building that are easily transferred into the business world,” said Michelle Martorell, Creative Director and Chair of the Events Committee.
Meet Matthew
Meet Ryan
Noticing a need for safe, quality, affordable wax crayons, the company produced the first box of eight Crayola crayons, selling for a nickel in 1903. The Crayola name, coined by Edwin Binney’s wife Alice, comes from “craie,” the French word for chalk, and “ola” from “oleaginous.”
Harvey Ball invented the Smiley Face in 1963 and was paid $45 for his design.
On May 31, 1958, the first Pizza Hut restaurant opened in Wichita, Kansas, started by two college-aged brothers who borrowed $600 from their mother. Pizza Hut has been making pizza for 50 years, and became America’s first national pizza chain consisting of 145 Pizza Hut restaurants.