ARCHETYPE

Archer Communications Benefits from Team Building


The management team at Archer Communications, a branding and integrated marketing communications firm, provided a staff team building day in early February at their offices located on Alexander St. in Rochester, NY. The purpose of this event was to strengthen their capacity to communicate efficiently and effectively, both internally and with our clients.

The session was facilitated by Harry Merryman, Ph.D and President of Management Insight and Development. Dr. Merryman, a licensed psychologist, who specializes in leadership assessment and coaching. Utilizing the Myers-Briggs Type Indicator Preferences model, Dr. Merryman conducted team-building exercises to help Archer fine tune the art of working together.

Carol Davison, Sr. VP Client Services, at Archer Communications, introduced the team building concept to Archer two and a half years ago. “Each of our staff discovered what personality type they are, and how to appreciate not only their strengths, but also the strengths and contributions that others bring to the group. It was not only a learning experience; we had a lot of fun in the process! The goal of this exercise was to help nurture and build strong working relationships, since teamwork has always played an important role in Archer’s success,” Carol stated.

“Some of us are extroverts, some are thinking types - I’m an ENFP, which means I’m an extrovert who sees the big picture, understands the human side of decision-making and is open to new ideas,” said Carrie Tschetter, Sr. Account Supervisor at Archer Communications. “I can see how these exercises can help communication between Archer and our clients, by understanding that we all communicate in our own unique way.”


Archer’s management team plans on continuing both on and offsite team building, in-service training and skill development seminars in the future.