The summer months have come and gone—but we’re not going into hibernation mode…far from it! This fall, Archer’s team of strategy-minded professionals want to get you psyched about marketing in 2011—we have plenty new to share and lots of strategic planning to do, so don’t delay, contact us today!

This edition of the Archetype covers industry trends, agency news and everything in between.

Looking for information on a specific marketing topic?
Have questions on something you read in the Archetype?
Let us know on the Archer blog at archercom.com/blog. We look forward to hearing from you!

Inbound Marketing: It’s Here to Stay
For decades marketing has meant reaching out to the masses through outbound marketing efforts, including print, radio, and TV advertising; direct mail; trade shows; telemarketing; etc. Well, things have changed—marketers are spending more time and money than ever before on inbound marketing strategies, aimed at increasing online “find-ability.” Read More
 

Archer Communications, Inc. Wins National Recognition for 7 Graphic Identities!
Archer Communications was recognized by TrademarkUSA for its outstanding logo design capabilities—seven of Archer’s corporate logos were selected to be featured this year.
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Business Blogs – Benefits, Tips and Tactics
Looking to join the blogosphere or simply looking to enhance your blog's performance? Archer would like to offer you helpful information—this article will provide you with some compelling reasons why you should consider maintaining a business blog, and helpful tips on how to make it a success. Read More

 

Archer Working to Reduce Energy Demands
Archer’s home at 252 Alexander St., designed by the renowned architect, Claude Bragdon, was built in the late 1890’s. Over the years, ‘252’ has undergone many upgrades, beginning with its original gaslight fixtures, to incandescent bulbs and fluorescent lighting. Read More

 

All Eyes on Uncle Wally’s
Archer Communications Inc., is happy to announce the successful launch of Uncle Wally’s new website, unclewallys.com. Based out of Long Island, NY, Uncle Wally’s is one of the top muffin manufacturers in the United States.
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Intern Kathryn Sundiang Joins Archer this Fall
Kathryn Sundiang is Archer’s fall marketing intern. She is currently a junior at Rochester Institute of Technology (RIT) majoring in advertising and public relations, with a concentration in biology. Read More
 

It Helps to Have a Sense of Humor! A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming "Best Deals". Not long after he was horrified to find yet another competitor move in next-door, on the other side of his store. Its large sign was even more disturbing- "Lowest Prices". After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read, “Main Entrance"!

Quotable Quote: "Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
-Leo Burnett