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2009 Summer Season - At a Glance
This edition of the Archetype offers insight into Archer’s eventful summer. We’re happy to share exciting news stories, information on emerging industry trends and a bunch of other fun stuff!
The History of the Internet
Oh, how far we’ve come and what a web we’ve weaved. It’s hard to believe that so much new technology has moved forward so quickly. Take a look at this time line illustrating the complex history and ongoing progress of the Internet.
The scary thing is, web technology is changing and progressing at an unimaginable rate (and it wont be slowing down anytime soon). The internet of 2015 is expected to be far different that the Internet we know today, so hold on to you hats and stay tuned in to the Archetype to keep up with the ever-evolving industry.
Click here for high-res version
Taking the Mystery out of Social Media Marketing
A series of articles to help you understand what social media marketing (SMM) is and how it can positively affect your bottom line.
Q. Why are we dedicating a whole series to social media marketing?
A. Before you know it, social media will no longer be a bonus web feature or optional marketing tool—site users have now come to expect some form of social media and organizations worldwide have discovered its benefits and will not be jumping off the SMM bandwagon any time soon.
Q. What is Social Media?
Click for the answer.
Q. What is Social Media Marketing?
Click for the answer.
Q. What are the Benefits of Social Media Marketing?
Click for the answer.
More to come...
Future articles will include information about:
- Social Media Marketing Strategies
- Basic Rules for Social Media Marketing
- Business Blog Tips
- Twitter and Facebook Facts
...and much more
All Eyes on Empire Attractions
So far, 2009 has been an active and exciting year for Empire Attractions, NY’s fastest-growing source for themed events and entertainment. Find out why!
Archer Honored with Outstanding Community Contribution Award
VisitorRochester, formerly the Greater Rochester Visitors Association, recently honored Archer Communications with the “Outstanding Community Contribution Award”. Accepting this award on behalf of the entire agency was Archer Communication’s President, Jeff Lennox.
This award is given to outstanding individuals or businesses that provide substantial financial or in-kind contributions to the Rochester tourism industry. Archer received the honor at VisitRochester’s 77th annual meeting on June 15th at the Strong National Museum of Play. Click here to read more.
Archer Achieves Women-Owned Business Status
Archer is proud to announce that it has been granted status as a Women-Owned Business Enterprise by the New York State Department of Economic Development, Division of Minority and Women’s Business Development (DMWBD). Full Article
Welcome Brendan!
Carrie Tschetter, Account Supervisor at Archer and Mike McKibben, welcomed their first child, Brendan Michael, on March 29, 2009. At birth, Brendan weighed seven pounds, nine ounces and was twenty and a half inches long. Read More
Archer’s Summer Interns
If you stopped by the Archer office sometime this summer, chances are you will have seen a new face or two. Interning at Archer this summer were college students Chris Bradley, an Information Technology student at R.I.T.; Chris Brancato, a Graphic Design student at R.I.T.; and Rachel Laber, a Journalism and Media Studies student at the State University of New York at Geneseo. Read More
As fall grows near, the team at Archer prepares for another eventful season. Keep an eye out for the next edition of the Archetype where more exciting news stories, information on emerging industry trends and a bunch of other fun stuff will be revealed.
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Worst Brand Translation
Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "Manure Stick."
Quote
"He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers."
- author unknown
SMM Fact or Fiction?
MYTH: Social Media Marketing is MAGIC. All you have to do is create a blog, do a few "tweets" on Twitter, and you’re on your way. It’s the answer to all of those high-cost marketing methods. And it’s all FREE!"
Reality Check: Even as social media marketing grows, traditional brand building still matters. Social Media Marketing should not be viewed as a replacement to every other marketing method, but rather a new technology and an important “tool” that should be incorporated into traditional branding and marketing programs.
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Click here for high-res version