Archer Communications heralds in this season’s Archetype for Summer 2010. The seasons are always changing—just like the constantly evolving marketing industry. This edition highlights new industry trends and tips and will also unveil some thrilling agency news. The Archer team wishes you a great summer, and an exciting and exceptional marketing season!

LNB Selects Archer Communications, Inc. as Agency of Record
Archer Communications, Inc. is excited to announce that it has been selected by LNB, formally The Lyons National Bank, to serve as the agency of record. Since the partnership began in early 2010, Archer has been responsible for developing and implementing a variety of strategic marketing initiatives.
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Archer Communications Presents the 2010 Emerging Artists Expo
Archer is excited to announce its decision to sponsor the Emerging Artist Expo at this year’s Corn Hill Arts Festival, July 10 and 11, in the historic Corn Hill neighborhood. Read More  

Basic Rules for Social Media Marketing
You’re blogging, tweeting and maybe have fallen smack down on your Facebook a few times. In this third article of our series on Social Media Marketing (SMM), you’ll learn some basic rules that will help you navigate through the world of social media, as it applies to your business. Read More
 

A Bygone Browser: Updating the Archaic Internet Explorer 6 (IE6)

Internet Explorer 6 is nine years old—prehistoric in technology years. These days technology is constantly changing at a staggering rate—Apple releases new generations of iPods almost every year or two other software bundles are updated yearly with new features. Thus rendering year-old software and products—still young by human years—basically obsolete by the time users are just becoming comfortable with them.

Well, to some extent we understand your frustration. However, this article was written for those of you who are a bit too far behind the times and not yet convinced that it is time to upgrade, as an explanation to why the browser is obsolete. Read More
 

Archer Welcomes Summer 2010 Interns
College students, Crystal Gulian and Paulina Lee, both graduates from Pittsford Mendon High School, joined the Archer team earlier this summer. Read More
 

"Many a small thing has been made large by the right kind of advertising."
— Mark Twain

Social Media is Bigger than You Think [video link]