Growth, or by definition, progressive development, is undoubtedly a key factor in an organization’s long-term sustainability and success. Unfortunately, in today’s business environment, where cutbacks are universal and inevitable, the actions that drive sales and overall expansion are mistakenly the first to go—marketing, all too often, falls into
that category.

Fortunately, good marketing doesn’t have to be expensive! This edition of the Archetype outlines ways you can grow your organization, without breaking the
marketing bank.

Cost Savings Through Customer Retention
Most are aware that it is far less expensive to keep and grow existing customers than it is to go out and attract new ones. How can you best take advantage of this reality? Read More
 

Social Media Marketing Strategies
Everyone seems to be talking, writing and tweeting about social media and how it can help their business. Maybe you’re starting to get a handle on what social media is all about and are ready to blog your way onto the Internet. In this second article of our series on Social Media Marketing, you’ll learn step-by-step strategies on how to get started. Read More  

All Eyes on Titus Medical Spa
Archer is excited to announce that Titus Medical
Spa, a Rochester based medical aesthetics and wellness center, has selected Archer as its marketing communications firm.

Since the partnership’s inception earlier this year, Archer has provided marketing consultation and branding services, as well as developed various strategic marketing endeavors, including website design and development (titusmedicalspa.com), search engine optimization (SEO), e-marketing, and advertising and brochure design. Read More
 

Archer’s Fall Interns
Earlier this fall, interns Cortney Curtis and Ashley Spiegel joined the Archer team—both students attend SUNY Brockport and are majoring in marketing. Read More
 

Good Quote: For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does. — Stuart H. Britt

Bad Translation: Pepsi's "Come Alive With the Pepsi Generation" translated into "Pepsi Brings Your Ancestors Back From the Grave" in Chinese.