Rochester, N.Y., June 2008

Matthew Lazio has joined Archer Communications Inc. as an Account Manager. He started his path at Archer as an Intern in January and has recently accepted a full-time position with the marketing communications firm.

Lazio received a bachelor’s degree in Business Administration with dual concentrations in Marketing and Accounting from the University of Buffalo. He will function as a day-to-day client and vendor contact for the firm, as well as management of client project, media relations, and project estimating for Archer’s diverse range of business-to-business and consumer clients.

“Matt is a multi-talented individual whose creative energy, strong organizational skills and superior customer service has proven him as a critical component to our team,” says Carol Davison, Sr. Vice President of Client Services at Archer Communications.

About Archer Communications

Archer Communications, located at 252 Alexander St., Rochester, N.Y., is a brand consulting and marketing communications firm. Archer works with business-to-business, retail, and consumer clients in a diverse range of industries and markets. Services include branding, advertising, public relations, direct mail, sales promotion, packaging and e-business.

For more information, please contact Carrie Tschetter at 585-461-1570 or at ctschetter@archercom.com.