Rochester, N.Y., July 2008

Archer Communications, Inc. welcomes Ryan Fortin as IT Director to its team in April, and he has been pivotal in many web development projects.

Fortin brings with him a wealth of knowledge in website development and management, as well as proven success in implementing site infrastructure and enhancements.

A Connecticut native, Fortin is working with Archer clients for development of technology concepts, database architecture, project planning, search engine optimization, and site analytics.

“Ryan is a wonderful addition to our team. He has proven his ability to work both at the tactical day-to-day level, as well as at the strategic planning level,” states Jeff Lennox, President of Archer Communications. “We are really excited about his broad knowledge base in terms of web development and he has already proven to be a valuable asset to our continually growing team.”

In addition to his experience, Ryan received a bachelor’s degree in New Media Interactive Development from Rochester Institute of Technology.

About Archer Communications

Archer Communications, located at 252 Alexander St., Rochester, N.Y., is a brand consulting and marketing communications firm. Archer works with business-to-business, retail, and consumer clients in a diverse range of industries and markets. Services include branding, advertising, public relations, direct mail, sales promotion, packaging and e-business.

For more information, please contact Carrie Tschetter at 585-461-1570 or at ctschetter@archercom.com.