Rochester, N.Y., February 2010

Archer Communications, Inc. is excited to announce that one of its recently developed websites, parlec.com, has been awarded the RBJ’s 2010 Best of the Web Award in the manufacturing category. Judge Chris Roberts, vice president of marketing and interactive for Next Step Publishing and president of Next Step Media Network, said, “A beautiful site that understands the power of great photography. Who knew nuts, bolts and thingamajigs could be so elegant? From an outsider’s perspective, this company appears to be very successful and polished from their B2B Website.”

“We take great pride in our strategic approach to web design and web development,” said Jeff Lennox, President of Archer Communications. “Providing Parlec with effective ways to reach and engage their clients is rewarding in its own right. Winning this award is additionally exciting.”


Archer developed parlec.com to meet Parlec’s needs using some of the industry’s most advanced technological platforms. The highly customized, database-driven website features a robust product catalog that contains thousands of product details and images, as well as a custom-built content management system tool, which allows administrative users the ability to easily add and update the site’s wide array of content. 



Archer provided Parlec with web design and web development services, and continuously supports the locally-based manufacturer with ongoing website maintenance and website hosting services. 



Click here to browse parlec.com.

Archer Communications, Inc. is an integrated marketing communications firm that specializes in advertising, branding, web design and development, Internet marketing, search engine marketing (including search engine optimization and pay-per-click advertising), media planning and buying, direct mail and email marketing, social media marketing, graphic design, packaging design, exhibit marketing, event marketing and sales promotion. For more information, visit our website at www.archercom.com