Thursday, February 12, 2015

In the fast-paced digital world, web users are only looking for what’s in it for them.

And blog readers are an especially fickle bunch. They hop from page to page and quickly scan articles for information that is relevant to their needs. If your website doesn’t have it, readers will be gone in the lightening-fast click of a mouse. Therefore, it is crucial to immediately grab their attention...

And hold it.

To do this, your content must be readable.

Nobody likes pouring over long-winded, wordy paragraphs. Blocks of text are eye-sores. Academic vocabulary is tiresome.

Following these simple formatting strategies will make your articles easier to read and much more likely to be read all the way through.

1. Simplicity

Writing concisely and clearly is the most important way to make your articles easy to digest. It’s also arguably the #1 rule of web writing because of the tiny attention span of web surfers.

Try using only 1 idea per sentence. This will keep your sentences short, simple, and understandable. Even throw in a few one-word sentences to make your ideas bolder.

2. Styling

Adding simple styling to your paragraphs can have a major impact on the way they’re read and how they’re perceived.

Using bold and italic formatting can be the key to emphasizing a point, stirring an emotion in your reader, driving home an idea, or creating a conversion.

3. Headers & Sub-headers

The purpose of this formatting technique is two-fold:

  1. Intrigue your reader
  2. Guide your reader

The header is the most important part of any article because it’s where readers decide if they want to continue. It should pique your reader’s interest and concisely describe what the piece is about. That’s the reason why copywriters spend countless hours crafting the most perfect, compelling header possible (sometimes coming up with 50 or more ideas before choosing one).

While headers are used to grab attention, sub-headers are the key to maintaining it throughout the article. Well-written sub-headlines for different sections of your piece guide readers naturally down the page while helping to keep them interested.

4. Line Breaks




Using short paragraphs with line breaks between them keeps your writing easy to read. Blocks of wordy text are much tougher to understand and will quickly lose your reader’s attention.

So, keep things succinct and utilize some white space throughout your piece.

5. Bulleted/Numbered Lists

Just like line breaks, bulleted or numbered lists are a major tool for making your articles simple to grasp and easy on the eyes.

People are much more likely to scan through a list of important ideas than read through a long-winded, technical essay.

Give these formatting techniques a try in your blog articles to get more visitors reading the whole piece!

Or if you’d rather focus on your business than your blog, contact us at Archer. Our staff copywriters are experts in crafting unique, effective articles to entice your customers.