Wednesday, October 22, 2014

The mobile web design industry has skyrocketed into a multi-billion dollar market that doesn't seem to be slowing down any time soon as more companies realize the importance of "going mobile". The majority of mobile design is in the form of apps or mobile websites, but there are many shades of mobile design to create a comprehensive mobile strategy. With 24% of overall marketing spending last year going towards digital and internet marketing, it’s time you knew a few mobile web design tips.

1) Know Your Audience

What kind of device is your target audience using? If most people viewing your website are seeing it via tablet, make sure your internet marketing agency optimizes it for that particular screen size. It is crucial to have a mobile website that is easy to navigate on every major device including smartphones, tablets, and desktops. Also, consider what your consumers are using their devices for. For example, mobile internet users spend approximately 23% of their time on the Facebook app. Creating an effective internet marketing campaign for your company on Facebook and similar apps can provide a major boost in visibility.

2) Tasks and Context

Professional web design companies will tell you that times have changed: people are no longer limited by their technology. Mobile users can perform more tasks that many people would often perform on a desktop or laptop computer. Have your mobile web designer make your site fully functional by including your business's most important features in order to give your customers a complete mobile experience

3) Core Content

Mobile users are increasingly opting for the desktop version of mobile websites because they often don't include the same features as the original site. Be sure to keep the same core content, or the most popular content, on your mobile site so that users don't become frustrated with a lack of information. Skilled custom website designers are able to keep the same look and feel of your desktop version on your mobile site, while making it easy to navigate and use.

4) Types of Apps

In terms of mobile website design tips, definitely keep this one in mind. If you decide your company needs an app, be sure to optimize it across all operating systems (Android, iPhone, etc.). Only having your app functional for one system could cut your traffic numbers down significantly. Some operating systems can feature the same general function for your app, but the layout can be different and it can be hard to maintain and upgrade.

5) Quick Content Delivery

A professional website designer should make your mobile website look sleek, clean, and up-to-date. However, you still need to ask your clients and customers what they expect to see from your mobile site. Don't be afraid to hear their opinions. Once they've made suggestions, such as more videos, deliver this content quickly. Fun fact: mobile websites with videos are 50 times more likely to be ranked on the first page of Google's results.

Hopefully these mobile web design tips and tricks will help you on your way to deciding how to format your company's mobile site. However, it is always a wise decision to let the pros handle the formatting, coding, and design elements to give your business a fully-optimized web presence across all devices.