It is increasingly important to implement effective marketing and advertising tips into a web marketing campaign if businesses want to survive on the web. With more than 2 billion people using the web daily, according to Internet World Stats, and more than $1 trillion generated through online sales every year, as tallied by eMarketer, it's no wonder that American businesses are set to spend 11.5% of their total revenue on digital marketing in 2013, according to Gartner.
It shouldn't be any surprise that high quality web design drafted by professional website designers is an important part of this marketing puzzle. Copyblogger writes that poor website design is one of the best ways to drive customers away from you. As recent statistics from KissMetrics show, poor web design that drives load times up and customer engagement down will drive 44% of mobile users permanently away from your site. For any business struggling to implement smart promotions marketing through their web design, here are four simple but impactful website design tips.
Use Pictures Wisely
Yahoo! Small Business writes that one of the best ways to spruce up any web design is through images. Since visual content is much easier to remember, according to Social Media Today, including more imagery is a great way to increase brand recognition. However, you need to balance the benefit of images with the possible cons. Too many large images, for example, will greatly increase your site's loading time.
CIO, a blog about all things tech-related, suggests that a clutter-free design may be one of the best company website design tips. Having a cleaner, more fluid design is the best way to improve usability and navigability for your users. If you don't want to drive your customers away out of sheer frustration, clean up your webpage.
Keep the Ads to a Minimum
When your customers see ads on your site, they understand that you're running a business and that you need to generate profit. However, as About.com writes, you can't overdo it. Having too many ads, ads that are too large, or ads that flash obnoxiously, the site suggests, is a great way to turn customers off. Readers don't go to websites to be bombarded with ads; they go to read content. Subsequently, you need to find a balance between ad revenue and customer usability.
Color is Key
The most simple among all company website design tips, perhaps, is to pick a good color scheme and stick to it. As the Huffington Post points out, the right color scheme can go a long way in setting the mood and improving the readability of your content. On the other hand, poorly designed color schemes can make it difficult, even painful, for web users to read your website's text.
If these company website design tips seem a little too much for you, remember that you can always turn to a professional web advertising agency. Being unable to generate the benefits of good design for yourself doesn't mean you shouldn't be able to get them elsewhere. However you do it, use these company website design tips and improve your web advertising immediately.