We all know that social media is a growing trend to help promote a business’ product and/or service, but it can also be an effective engagement tool for you event marketing plan. This past month, I was lucky to be part of the 2015 Corn Hill Arts Festival’s social media team. The Festival was a major success in all levels and I believe that the Festival’s social media platforms played a major role in its success part of that success.
Here are a couple of things I’ve learned and what I’ve observed regarding Social Media:
Do your research (obviously)
Even prior to setting up a strategy, research hashtags, content details, relevance in a local and national level, etc. If the event has prior exposure or an engagement tool (i.e: hashtags, keywords, etc.) that has been setup and has a good number of followers, continue to use it; don’t reinvent the wheel. See how often and what people post and come up with content that that is based off that research. If there are partnerships or sponsorships involved, engage with them through social media. This will be useful when it comes to prior and the day of the event postings.
Define the event’s voice
There are many different approaches to take. Avoid the “salesperson” voice and try something that is approachable and exciting. Feed off ideas from others on how they are voicing the event. Finally, choose the event’s voice to fit in the best practices of the different social media handles. There are different constraints when posting up on Facebook, versus on Twitter.
Add visuals or links
Add some engaging content to learn more about the event, whether it be a picture, video or a link to the website. Constantly keep the consumer wanting more! By adding some form of multimedia they will want to return again and again.
Explore new and emerging social media platforms
Even though the Corn Hill Arts Festival only has an official Facebook and Twitter handle, it doesn't mean that it is only mentioned in those two handles. Do more research on other social media handles that are popular with different markets. I constantly checked out Instagram to see content from the Festival and retweeted some pictures to the Twitter page. I might add it as another outlet for next year’s event.
Mention social media handles on ads, collateral and PR
It maybe a small thing, but it helps out a lot in the long run. Every time the event releases a print ad, a press release or any traditional and digital marketing piece, don’t forget to mention “Like us on Facebook”, “Follow us on Twitter” or put the social media icon on the piece with the profile or tag name.
Here at Archer, we understand what it takes to successfully promote an event. We will make sure your next event is heard, read and seen in all types of media, including social media.