We can all relate to a period of high school/middle school writing woes, when our English teachers worked so tirelessly to engrain the rules of proper grammar into our brains, only for us to misuse who/whom on a state test. If you were paying any attention during ENG101, you may have a few of these rules still lodged in your memory.
Well, I bring you good news: if you're writing copy for anything web-related, you can forget everything you learned! Just kidding. You still have to use the proper form of there/their/they’re. (Google is a great resource if you find your grammar skills a bit rusty.) However, here are a few rules I am giving you full permission to break when writing for the web, particularly website copy.
Rule #1: You must write in full (long and detailed) sentences
Readers are most likely coming to your site for one of two reasons. They’re looking for an answer to a question, or they’re looking for a solution to a problem.
Give them the answer or the solution and do so quickly, or you’ll lose them. And choose your words carefully--you should be able to justify each one.
Rule #2: A paragraph must contain 3-5 sentences
Nothing says “skip over me” more than a large block of text. Visitors aren’t reading your text the same way they would a book. So, don’t write the same way you would a book, article, paper, etc.
Use short sentences that get your point across quickly and efficiently.
Rule #3: Never use the word “you”
It’s okay to write in a conversational tone. Actually, it’s better in some cases. It makes your readers feel more engaged, so don’t hesitate to write in a second-person point of view.
Rule #4: Bullets should not be used in formal writing
- People like bullets
- They're easy to read
- They allow you to organize your content
- It’s as simple as that
Our experienced content team has the creativity and expertise to write exceptional web copy to promote your brand. We’ll take the time to learn the ins and outs of your business, find what’s important to your readers, and present the information in a clear and easy-to-understand way on your website.
Well-written content is key to a strong website. Add this to high-quality web design and you have yourself a winning website. Give us a call today to get started.