Archer Communications is excited to announce that it will serve as agency of record for Empire Attractions, LLC, New York’s newest themed event and entertainment provider.
Empire Attractions, recently established by Doug Waterbury, owns and operates a variety of venues throughout the State, including the Sterling Renaissance Festival, Screamers’ Hollow and the newly created Celtic Rock [...]

The Internet has quickly become a place where consumers can come together and share information about their experiences, where they shop, how much they paid and the level of or lack of service they received.
A decade ago, not-so-happy patrons would have gone and voiced their dissatisfaction to ten-or-so of their closest friends. Today, thanks to [...]

E-newsletters are an effective and relatively inexpensive way to stay in touch with clients, vendors and influential members of the community, and to keep them informed on both organizational news and industry trends.
Give Them Something They Want!
People will rarely engage in a newsletter that solely explains the benefits of doing business with your organization. To [...]

If you are looking to create or update your website, it is important that you understand the technology you are investing in. In addition to standard platforms, Archer is proud to offer a relatively new, cost-effective and highly efficient web development platform called Ruby on Rails (RoR).

The management team at Archer Communications, a branding and integrated marketing communications firm, provided a staff team building day in early February at their offices located on Alexander St. in Rochester, NY. The purpose of this event was to strengthen their capacity to communicate efficiently and effectively, both internally and with our clients.
The session was [...]

The truth is, if your website isn’t performing optimally, you’re most likely losing business!
A good website (one that shows you serious ROI) isn’t just a pretty page design, nor is it solely the latest and greatest back-end technology. A website becomes a powerful marketing tool when it incorporates all of the necessary disciplines, including branding, [...]

Archer Communications, Inc. a full-service marketing communications firm located in Rochester, NY, is excited to announce that Gloria Kreitzberg has joined the team as Marketing Director. Gloria’s has more than 30 years experience in marketing and advertising.
Gloria has worked in advertising agencies and graphic design firms, as well as major corporations such as Bausch & [...]

As a bona fide Women-Owned Business, Archer will be listed in the Directory of Certified Minority and Women-Owned Business, which is utilized by State and federal agencies, public authorities and major corporations seeking certified vendors and service providers.

Antique Information – When was the last time you reviewed your website content, or better yet updated it? Keeping your website content up-to-date should be your number one web maintenance priority. Nothing frustrates users more than logging on to find last year’s pricing, dead links, or inaccurate contact information. PLUS, you want visitors to become [...]

CONTENT IS KING
Long before the look and feel of your site has been established and before any of the code has been written, hours are spent carefully crafting content that will hopefully be meaningful and useful to your visitors. This is the task and challenge of a new discipline referred to as Information Architecture (IA). [...]