Guidelines to a Good E-Newsletter

E-newsletters are an effective and relatively inexpensive way to stay in touch with clients, vendors and influential members of the community, and to keep them informed on both organizational news and industry trends.

Give Them Something They Want!
People will rarely engage in a newsletter that solely explains the benefits of doing business with your organization. To increase the likelihood of people actively reading what you have to say, make sure there is something in it for them. Be sure your content is newsworthy, relevant to the recipient, and includes something interesting, fun and non-promotional.

Update Your List
You can take the time to create a highly engaging and effective newsletter, but it won’t do you much good if it doesn’t get in front of the right people. Update your list with new contacts every month or as necessary and remove those that are no longer relevant.

Archer works web-based companies that help build and maintain targeted contact lists for our clients and enables us to provide fast and easy distribution of our clients’ e-newsletters and e-marketing campaigns.

Do Not Abuse/Overuse
As interesting as you think the day-to-day happenings of your business may be, outsiders most likely do not care. Send a newsletter only when there is news, and pick a distribution schedule that will not get you blacklisted from recipient in-boxes…try once a month or every quarter.

For information on creating an effective-newsletter, please contact Carrie Tschetter, ctschetter@Archercom.com, 585.461.1570 x 216 or visit us at www.Archercom.com