Archer Communications’ commitment to professional excellence as a premier marketing agency in Rochester, NY, is extending to all facets of our company, including our offices. Our renovated facilities include freshly painted walls, newly installed carpeting, and even the repositioning of the grand chandelier in our conference area. New window treatments and improved interconnectivity are scheduled [...]

I am jealous of Google.  Who isnt though, right?  They are sitting on top of a mountain of information that marketers are dying to get their hands on.  Well our wishes may have come a little closer to becoming true.  Google has released a beta tool called Google Insights.  It allows you to examine  and [...]

I’m Gloria Kreitzberg, Marketing Director at Archer Communications. Welcome to my first series of blogs about Social Media Marketing and the role it can play in your overall marketing mix. Recently, I was asked to present to a group of VisitRochester members and guests at one of their monthly meetings. My job was to shed [...]