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Archive for the ‘Advertising’ Category

Are Big Networks Afraid of Google TV?

Posted in September 3, 2010 ¬ 3:51 pmh.Michelle MartorellNo Comments »

GoogleTV plans to offer the viewer unlimited options allowing you to search the internet through your TV. Basically, the idea is they will sell TVs with Google enabled web browsers and keyboards so you can type in your search and get the streaming video right into your TV.

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Advertising, Online Advertising, Twitter, Uncategorized

A Successful 2nd Annual Emerging Artists Expo!

Posted in July 20, 2010 ¬ 10:05 amh.carrietschetterNo Comments »

Archer is pleased to announce that this year’s 2nd Annual Emerging Artists Expo at the 42nd Annual Corn Hill Arts Festival was a tremendous success! As the Expo’s sponsor, we strove to create an inviting, interactive, and fun atmosphere at the main entrance to the Expo. If you stopped by to visit the A-Team, you [...]

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Advertising, Graphic Design, Marketing, Rochester NY, branding

Presenting…the Emerging Artists Expo Website!

Posted in July 8, 2010 ¬ 9:48 amh.carrietschetterNo Comments »

The 2nd Annual Emerging Artists Expo: 25 artists, 25 and younger, 25 different styles.
This weekend is the 42nd Annual Corn Hill Arts Festival! Here at Archer Communications, the anticipation and excitement is building. We are thrilled  to be sponsoring the 2nd Annual Emerging Artists Expo and wanted to promote a greater awareness for the Expo [...]

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Advertising, Customer Relationship Management, Graphic Design, Internet Marketing, MailChimp, New Media, Online Advertising, Rochester NY, Social Media Marketing, Web Design, Web Development, Wordpress, branding

Twitter Karma… Everybody is listening to the conversation

Posted in May 26, 2010 ¬ 1:29 pmh.Michelle Martorell1 Comment »

It goes to show you that the ability of this company to be in touch with social media, actually brings them ROI in a much direct manner that most people dismiss. Word-of-mouth.

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Advertising, Customer Relationship Management, Internet Marketing, Marketing, Social Media Marketing, Twitter, brandingBoardtracker, branding, client relations, Co.mments, Google Alerts, Radian6, ROI, social media, Social Media Marketing, Twitter

E-Newsletter Design Tips

Posted in April 26, 2010 ¬ 2:18 pmh.Michelle MartorellNo Comments »

First of all, designing for email is not the same as designing for the web. Where as website browsers keep evolving, email clients seem to be going in the other direction thus making a lot of emails look like nothing is there. Or the email if filled with a bunch of question marks that frankly, I don’t even bother with, because it is too much work to even try and let the email program view the image. The common email user would just ignore the email entirely, and there goes your carefully thought of email blast or newsletter… In the trash!

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Advertising, Email Marketing, Graphic Design, Internet Marketing, MailChimp, Marketing, Online Advertising, Social Media Marketingbusiness, CAN-SPAM, E-marketing, Internet Marketing, Marketing, newsletter, Web Design

Hiring an Integrated Marketing Communications Firm

Posted in February 26, 2010 ¬ 2:44 pmh.elainelennoxNo Comments »

How quickly are you getting information about new and innovative ideas, products and services to your potential customer base? Are your rankings on search engines lagging? Are you still waiting for your web updates to go live? If this sounds familiar, it may be because you haven’t experienced the distinct advantage of working with an [...]

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Advertising, Internet Marketing, Marketing, SEO, Social Media Marketing

Archer to Serve as Agency of Record for Empire Attractions, LLC

Posted in April 13, 2009 ¬ 2:33 pmh.adminNo Comments »

Archer Communications is excited to announce that it will serve as agency of record for Empire Attractions, LLC, New York’s newest themed event and entertainment provider.
Empire Attractions, recently established by Doug Waterbury, owns and operates a variety of venues throughout the State, including the Sterling Renaissance Festival, Screamers’ Hollow and the newly created Celtic Rock [...]

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Advertising, Customer Relationship Management, Email Marketing, Graphic Design, Internet Marketing, Marketing, Online Advertising, Print Design, Rochester NY, SEM, SEO, Web Design, information architechture

Squeaky-Clean Online Reputation?

Posted in April 13, 2009 ¬ 1:41 pmh.admin1 Comment »

The Internet has quickly become a place where consumers can come together and share information about their experiences, where they shop, how much they paid and the level of or lack of service they received.
A decade ago, not-so-happy patrons would have gone and voiced their dissatisfaction to ten-or-so of their closest friends. Today, thanks to [...]

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Advertising, Customer Relationship Management, Email Marketing, Internet Marketing, Marketing, Online Advertising, Rochester NY, SEM, SEO, SEO Rochester NY, information architechtureE-marketing, online reputation

Guidelines to a Good E-Newsletter

Posted in April 10, 2009 ¬ 7:48 pmh.adminNo Comments »

E-newsletters are an effective and relatively inexpensive way to stay in touch with clients, vendors and influential members of the community, and to keep them informed on both organizational news and industry trends.
Give Them Something They Want!
People will rarely engage in a newsletter that solely explains the benefits of doing business with your organization. To [...]

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Advertising, Customer Relationship Management, Email Marketing, Internet Marketing, Marketing, Online Advertising, Rochester NY, SEM, SEO, SEO Rochester NYbusiness, E-marketing, newsletter

Back-End Programming. Why it Matters.

Posted in April 10, 2009 ¬ 2:11 pmh.admin2 Comments »

If you are looking to create or update your website, it is important that you understand the technology you are investing in. In addition to standard platforms, Archer is proud to offer a relatively new, cost-effective and highly efficient web development platform called Ruby on Rails (RoR).

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Advertising, Internet Marketing, Marketing, Online Advertising, SEM, SEO, SEO Rochester NY, Social Media Marketing, Web Development, information architechtureruby on rails, technology, Web Development
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