First of all, designing for email is not the same as designing for the web. Where as website browsers keep evolving, email clients seem to be going in the other direction thus making a lot of emails look like nothing is there. Or the email if filled with a bunch of question marks that frankly, I don’t even bother with, because it is too much work to even try and let the email program view the image. The common email user would just ignore the email entirely, and there goes your carefully thought of email blast or newsletter… In the trash!

Take it from me, Archer’s young-blooded intern, making an impression on Generation Next (my demographic cohort), is neither Jello pudding nor Pillsbury apple pie.  Our attention is generally distracted, flittering between one device and the next, from one social media platform to another. We are quick to control what enters our collective consciousnesses by fast-forwarding [...]

Archer Communications is excited to announce that it will serve as agency of record for Empire Attractions, LLC, New York’s newest themed event and entertainment provider.
Empire Attractions, recently established by Doug Waterbury, owns and operates a variety of venues throughout the State, including the Sterling Renaissance Festival, Screamers’ Hollow and the newly created Celtic Rock [...]

The Internet has quickly become a place where consumers can come together and share information about their experiences, where they shop, how much they paid and the level of or lack of service they received.
A decade ago, not-so-happy patrons would have gone and voiced their dissatisfaction to ten-or-so of their closest friends. Today, thanks to [...]

E-newsletters are an effective and relatively inexpensive way to stay in touch with clients, vendors and influential members of the community, and to keep them informed on both organizational news and industry trends.
Give Them Something They Want!
People will rarely engage in a newsletter that solely explains the benefits of doing business with your organization. To [...]

The truth is, if your website isn’t performing optimally, you’re most likely losing business!
A good website (one that shows you serious ROI) isn’t just a pretty page design, nor is it solely the latest and greatest back-end technology. A website becomes a powerful marketing tool when it incorporates all of the necessary disciplines, including branding, [...]

Archer Communications is proud to announce our brand new blog.  We felt that it was important to connect to our clients on a more personable level and continue to reach out to them with isightful articles and advice.  Having an open forum for discussion and a place for the innovation of new ideas is important [...]