The 2nd Annual Emerging Artists Expo: 25 artists, 25 and younger, 25 different styles.
This weekend is the 42nd Annual Corn Hill Arts Festival! Here at Archer Communications, the anticipation and excitement is building. We are thrilled  to be sponsoring the 2nd Annual Emerging Artists Expo and wanted to promote a greater awareness for the Expo [...]

It goes to show you that the ability of this company to be in touch with social media, actually brings them ROI in a much direct manner that most people dismiss. Word-of-mouth.

We have found an actual letter written by Steve Jobs directly answering the question of “Why the iPhone does not run Flash applications?”.

First of all, designing for email is not the same as designing for the web. Where as website browsers keep evolving, email clients seem to be going in the other direction thus making a lot of emails look like nothing is there. Or the email if filled with a bunch of question marks that frankly, I don’t even bother with, because it is too much work to even try and let the email program view the image. The common email user would just ignore the email entirely, and there goes your carefully thought of email blast or newsletter… In the trash!

Take it from me, Archer’s young-blooded intern, making an impression on Generation Next (my demographic cohort), is neither Jello pudding nor Pillsbury apple pie.  Our attention is generally distracted, flittering between one device and the next, from one social media platform to another. We are quick to control what enters our collective consciousnesses by fast-forwarding [...]

How quickly are you getting information about new and innovative ideas, products and services to your potential customer base? Are your rankings on search engines lagging? Are you still waiting for your web updates to go live? If this sounds familiar, it may be because you haven’t experienced the distinct advantage of working with an [...]

Last night Mark Zuckerberg, founder and CEO of Facebook, wrote an open letter to the Facebook community addressing the growing demand for privacy control. Facebook privacy has been centered around “groups” of schools or companies, as well as regional networks like “Rochester.” Many regional networks have grown to millions of members, which [...]

It seems lately all the world’s ‘tweeting‘. That is why more and more individuals and companies are making use of the social media platform of Twitter to stay connected with the world around them. Before you can begin to use social media to your benefit, you must first gain a solid understanding of what [...]

Archer Communications is excited to announce that it will serve as agency of record for Empire Attractions, LLC, New York’s newest themed event and entertainment provider.
Empire Attractions, recently established by Doug Waterbury, owns and operates a variety of venues throughout the State, including the Sterling Renaissance Festival, Screamers’ Hollow and the newly created Celtic Rock [...]

The Internet has quickly become a place where consumers can come together and share information about their experiences, where they shop, how much they paid and the level of or lack of service they received.
A decade ago, not-so-happy patrons would have gone and voiced their dissatisfaction to ten-or-so of their closest friends. Today, thanks to [...]