Archer is pleased to announce that this year’s 2nd Annual Emerging Artists Expo at the 42nd Annual Corn Hill Arts Festival was a tremendous success! As the Expo’s sponsor, we strove to create an inviting, interactive, and fun atmosphere at the main entrance to the Expo. If you stopped by to visit the A-Team, you [...]

It goes to show you that the ability of this company to be in touch with social media, actually brings them ROI in a much direct manner that most people dismiss. Word-of-mouth.

First of all, designing for email is not the same as designing for the web. Where as website browsers keep evolving, email clients seem to be going in the other direction thus making a lot of emails look like nothing is there. Or the email if filled with a bunch of question marks that frankly, I don’t even bother with, because it is too much work to even try and let the email program view the image. The common email user would just ignore the email entirely, and there goes your carefully thought of email blast or newsletter… In the trash!

Take it from me, Archer’s young-blooded intern, making an impression on Generation Next (my demographic cohort), is neither Jello pudding nor Pillsbury apple pie.  Our attention is generally distracted, flittering between one device and the next, from one social media platform to another. We are quick to control what enters our collective consciousnesses by fast-forwarding [...]

Are micro-payment stock sites killing the professional industry?
Being a designer of a “certain age” I remember when stock photography was an expensive necessity, and hiring an illustrator was the norm. Pouring over glossy catalogs where these professionals showed their work and picking just the right technique for what you wanted to portray, was always a [...]

I can’t help but stare out the window at the landscape, whitened by the heavy snowfall and be awed by its beauty. A day after the storm, our birdfeeder is being visited by cardinals, chickadees, blue jays, goldfinches and the ever present sparrows.  If you are a fan of the bird world or just enjoy [...]

How quickly are you getting information about new and innovative ideas, products and services to your potential customer base? Are your rankings on search engines lagging? Are you still waiting for your web updates to go live? If this sounds familiar, it may be because you haven’t experienced the distinct advantage of working with an [...]

Archer Communications is excited to announce that it will serve as agency of record for Empire Attractions, LLC, New York’s newest themed event and entertainment provider.
Empire Attractions, recently established by Doug Waterbury, owns and operates a variety of venues throughout the State, including the Sterling Renaissance Festival, Screamers’ Hollow and the newly created Celtic Rock [...]

The Internet has quickly become a place where consumers can come together and share information about their experiences, where they shop, how much they paid and the level of or lack of service they received.
A decade ago, not-so-happy patrons would have gone and voiced their dissatisfaction to ten-or-so of their closest friends. Today, thanks to [...]

E-newsletters are an effective and relatively inexpensive way to stay in touch with clients, vendors and influential members of the community, and to keep them informed on both organizational news and industry trends.
Give Them Something They Want!
People will rarely engage in a newsletter that solely explains the benefits of doing business with your organization. To [...]