We had planned for weeks to have a team celebration. Why celebrate? There are so many good reasons for Archer to celebrate. Here’s three:

New people joined Archer in the past several months, and it was a good way to have a partial “team day”.
The success of the Cornhill Arts Festival was the culmination of months [...]

The day greeted me with Elaine’s announcement that we were to help out in a 5K race put on by the Brighton Chamber of Commerce, with the sponsorship of Fleet Feet. A quick stop for a cup of coffee, an offer to help, the donning of highlighter-colored t-shirts and flag in hand, we walked through [...]

Have you ever watched a black belt Karate expert blast his bare hand through a stack of bricks? It is a powerful demonstration of focus and commitment.
I remember people who could perform such acts remarking that it is not difficult—all you need to do is concentrate on a point beyond the stacked barriers. But I [...]

Archer is pleased to announce that this year’s 2nd Annual Emerging Artists Expo at the 42nd Annual Corn Hill Arts Festival was a tremendous success! As the Expo’s sponsor, we strove to create an inviting, interactive, and fun atmosphere at the main entrance to the Expo. If you stopped by to visit the A-Team, you [...]

The 2nd Annual Emerging Artists Expo: 25 artists, 25 and younger, 25 different styles.
This weekend is the 42nd Annual Corn Hill Arts Festival! Here at Archer Communications, the anticipation and excitement is building. We are thrilled  to be sponsoring the 2nd Annual Emerging Artists Expo and wanted to promote a greater awareness for the Expo [...]

What art offers is space – a certain breathing room for the spirit.
- John Updike
When you step into the world of art and allow your mind to experience alternative views of reality, it is a chance to relinquish what you know for what is possible.
Embracing art, its limitless possibilities, and the young people who [...]

Archer Communications is excited to announce that it will serve as agency of record for Empire Attractions, LLC, New York’s newest themed event and entertainment provider.
Empire Attractions, recently established by Doug Waterbury, owns and operates a variety of venues throughout the State, including the Sterling Renaissance Festival, Screamers’ Hollow and the newly created Celtic Rock [...]

The Internet has quickly become a place where consumers can come together and share information about their experiences, where they shop, how much they paid and the level of or lack of service they received.
A decade ago, not-so-happy patrons would have gone and voiced their dissatisfaction to ten-or-so of their closest friends. Today, thanks to [...]

E-newsletters are an effective and relatively inexpensive way to stay in touch with clients, vendors and influential members of the community, and to keep them informed on both organizational news and industry trends.
Give Them Something They Want!
People will rarely engage in a newsletter that solely explains the benefits of doing business with your organization. To [...]

The management team at Archer Communications, a branding and integrated marketing communications firm, provided a staff team building day in early February at their offices located on Alexander St. in Rochester, NY. The purpose of this event was to strengthen their capacity to communicate efficiently and effectively, both internally and with our clients.
The session was [...]