The truth is, if your website isn’t performing optimally, you’re most likely losing business!
A good website (one that shows you serious ROI) isn’t just a pretty page design, nor is it solely the latest and greatest back-end technology. A website becomes a powerful marketing tool when it incorporates all of the necessary disciplines, including branding, [...]

Archer Communications, Inc. a full-service marketing communications firm located in Rochester, NY, is excited to announce that Gloria Kreitzberg has joined the team as Marketing Director. Gloria’s has more than 30 years experience in marketing and advertising.
Gloria has worked in advertising agencies and graphic design firms, as well as major corporations such as Bausch & [...]

Antique Information – When was the last time you reviewed your website content, or better yet updated it? Keeping your website content up-to-date should be your number one web maintenance priority. Nothing frustrates users more than logging on to find last year’s pricing, dead links, or inaccurate contact information. PLUS, you want visitors to become [...]

CONTENT IS KING
Long before the look and feel of your site has been established and before any of the code has been written, hours are spent carefully crafting content that will hopefully be meaningful and useful to your visitors. This is the task and challenge of a new discipline referred to as Information Architecture (IA). [...]

Archer Communications is proud to announce our brand new blog.  We felt that it was important to connect to our clients on a more personable level and continue to reach out to them with isightful articles and advice.  Having an open forum for discussion and a place for the innovation of new ideas is important [...]