Every year, the Art Department gets the task of coming up with a creative concept for a Holiday card. It is always a trying thing to get done, especially having all the normal work load of an ad agency, which never stops, and the holiday event-filled calendar. I am not saying it is not fun, [...]

As a forethought: The person who thinks experience trumps all is not paying attention to the many contributions of youth in today’s world, and the person who thinks a good new idea trumps all is not wise to the wider repertoire of experience or the many nuances experience helps to navigate.
Marketing communications firms [...]

When I think of creative genius in architecture, I think of Frank Lloyd Wright. When I visit his homes or buildings, I experience his genius. However, I also sense some flaws—

GoogleTV plans to offer the viewer unlimited options allowing you to search the internet through your TV. Basically, the idea is they will sell TVs with Google enabled web browsers and keyboards so you can type in your search and get the streaming video right into your TV.

Archer Communications’ commitment to professional excellence as a premier marketing agency in Rochester, NY, is extending to all facets of our company, including our offices. Our renovated facilities include freshly painted walls, newly installed carpeting, and even the repositioning of the grand chandelier in our conference area. New window treatments and improved interconnectivity are scheduled [...]

I am jealous of Google.  Who isnt though, right?  They are sitting on top of a mountain of information that marketers are dying to get their hands on.  Well our wishes may have come a little closer to becoming true.  Google has released a beta tool called Google Insights.  It allows you to examine  and [...]

I’m Gloria Kreitzberg, Marketing Director at Archer Communications. Welcome to my first series of blogs about Social Media Marketing and the role it can play in your overall marketing mix. Recently, I was asked to present to a group of VisitRochester members and guests at one of their monthly meetings. My job was to shed [...]

It seems lately all the world’s ‘tweeting‘. That is why more and more individuals and companies are making use of the social media platform of Twitter to stay connected with the world around them. Before you can begin to use social media to your benefit, you must first gain a solid understanding of what [...]