Every year, the Art Department gets the task of coming up with a creative concept for a Holiday card. It is always a trying thing to get done, especially having all the normal work load of an ad agency, which never stops, and the holiday event-filled calendar. I am not saying it is not fun, [...]

Being the Design intern here at Archer and a current RIT student, I was very happy to have the opportunity to attend FITC in San Francisco, California last week. It was an experience like none other. You’re probably wondering what FITC is and what it stands for. It’s an acronym for “Flash in the Can” [...]

The 2nd Annual Emerging Artists Expo: 25 artists, 25 and younger, 25 different styles.
This weekend is the 42nd Annual Corn Hill Arts Festival! Here at Archer Communications, the anticipation and excitement is building. We are thrilled  to be sponsoring the 2nd Annual Emerging Artists Expo and wanted to promote a greater awareness for the Expo [...]

We have found an actual letter written by Steve Jobs directly answering the question of “Why the iPhone does not run Flash applications?”.

If you are looking to create or update your website, it is important that you understand the technology you are investing in. In addition to standard platforms, Archer is proud to offer a relatively new, cost-effective and highly efficient web development platform called Ruby on Rails (RoR).

The truth is, if your website isn’t performing optimally, you’re most likely losing business!
A good website (one that shows you serious ROI) isn’t just a pretty page design, nor is it solely the latest and greatest back-end technology. A website becomes a powerful marketing tool when it incorporates all of the necessary disciplines, including branding, [...]

Antique Information – When was the last time you reviewed your website content, or better yet updated it? Keeping your website content up-to-date should be your number one web maintenance priority. Nothing frustrates users more than logging on to find last year’s pricing, dead links, or inaccurate contact information. PLUS, you want visitors to become [...]

CONTENT IS KING
Long before the look and feel of your site has been established and before any of the code has been written, hours are spent carefully crafting content that will hopefully be meaningful and useful to your visitors. This is the task and challenge of a new discipline referred to as Information Architecture (IA). [...]