Contributors

Jeff Lennox, President
Jeff has been a creative thinker from the get-go. He won the coveted A.K. Oliver National Scholarship and graduated from the Cleveland Institute of Art. With more than 30 years of work experience creating art, graphic design, copy and marketing strategies, Jeff offers a strong overview for what makes brand development, web development, a product launch or a marketing campaign truly effective. His focus is on positive results. After a decade as president of Lennox Associates, a graphic design firm, Jeff co-founded Archer Communications in 1997, now a woman- and employee-owned corporation. In addition to co-directing the agency’s operations, his strong design and copywriting skills afford him oversight to Archer’s creative and web design teams.

Michelle Martorell, Creative Director

Michelle is an award-winning graphic designer with a broad consumer and business-to-business design background. With more than 15 years of graphic design work experience, Michelle is responsible for creative direction on key accounts, and has proven success with website development, information architecture, corporate identity and brand building and much more. As the Creative Director, She is responsible for the creative interpretation and execution of a variety of client projects for a wide range of industries. Michelle’s ability to coordinate multiple creative and web development projects simultaneously, has proven Michelle to be a valuable asset to the Archer team.

Carrie Tschetter, Director of Client Service & Public Relations

Carrie has worked with Archer’s diverse range of business-to-business and consumer clients since she joined the agency in May 2006. Carrie holds a Bachelor’s degree in communications and journalism with a minor in marketing from St. John Fisher College. Bringing strong organizational, writing and public relations skills to the agency, Carrie supports client supervisors with day-to-day client needs and leads PR initiatives for Archer’s assorted collection of clients.

Joe Lennon, Senior Art Director

Joe brought over 20 years of design studio experience with him when he joined Archer. Very passionate about his work, Joe’s strong creative work meshes with superb organizational skills in every project he manages or supports. His keen sense of three-dimension design is utilized in the packaging arena, where he supports Eastman Kodak Company and other clients. Joe currently manages Archer’s Florida office, located in Tampa.

Elaine Lennox, Account Executive Business Development

Elaine joined Archer Communications in 1997, and has over 10 years of experience in strategic marketing, branding, communications and business development. She focuses on sales, marketing, new business development and partnerships at Archer. Elaine’s background in nursing and extensive health and wellness knowledge, provides Archer with the ability to develop lasting relationships with clients in medical-related and healthcare industries.