With thirteen banks in six area counties throughout Western New York, Lyons National Bank is a hometown bank focused on providing an exceptional personal banking experience.
The Challenge at Hand
LNB’s existing website was out-of-date and limiting to their overall marketing efforts. Fragmented, lacking a unified brand and cluttered with random landing pages, the site required clarity. Unable to track campaign efforts, overpaying for multiple hosting solutions and limited in their ability to integrate necessary functionality, the site was due for an update.
After reviewing the existing site, we pinpointed opportunities, developing a comprehensive site outline and sitemap.
The new plan for the website would allow LNB the ability to adapt based on seasonal promotions and product focused campaigns, as well as establish a desire for customers to return to the website again and again. Creating an immersive user experience that focused on the customer, we provided access to an abundance of new marketing resources and helpful tools.
The new, scalable BankwithLNB.com is ideal for ongoing marketing initiatives, and we are continuing to build upon that success through consistent updates and growth initiatives.
- Features all content, promotions, product features, and branch locations, providing an exceptional user experience.
- Increased user accessibility and search engine visibility.
- Achieved set goals and kept the project on schedule and within budget.
By working closely with LNB’s marketing team, we established clear milestones, and adhered to our set process. LNB has received an overwhelming response and is happy with the results that the site has generated thus far.