With a storied past and an elegant atmosphere, the Strathallan is the premier boutique hotel in Rochester, NY.
The Challenge at Hand
The Strathallan came to us with a major issue: the website was outdated and didn’t match the look and feel of the hotel at all. With new and exciting changes on the horizon—including a complete revamp of the hotel's rooftop restaurant and bar—and a consistent lineup of events, we needed to provide a way for the Strathallan to quickly and effectively update content on the website, while providing an online experience that matched the level of luxury the Strathallan is known for.
Working in close collaboration with the team at the Strathallan, we developed a strategy for the new website.
We researched and explored the needs of the event planners, management and staff, and dug deep into industry influencers for inspiration.
We created an interactive, visual website, highlighting the Strathallan’s luxury accommodations and showcasing the newly designed entertainment spaces through a virtual tour capability. We developed a system for integrating events and special offers into the website, which the Strathallan team could easily and effectively update. Users become immersed in surrounding neighborhoods, seasonal celebrations and the city’s thriving culture—a true taste of life at the Strath.
The new strathallan.com is now up-to-date with quick and easy-to-add events and special offers, without the hassle of a wait.
- Visitor engagement has increased to the website.
- The hotel now receives requests to see the unique venue spaces almost daily, increasing venue bookings.
- The site was nominated for Rochester Business Journal’s Best of the Web and the American Marketing Association’s Pinnacle Awards.