The law professionals at Trevett Cristo Salzer & Andolina P.C have been serving Upstate NY since 1925. With expertise across a wide range of practices and a dedication to client experience, they pride their law firm on customer service and satisfaction. Their team does what it takes to deliver the best possible outcome for their clients.
The Challenge at Hand
Though highly regarded by fellow attorneys, the bar and their clients alike, the firm was facing image issues. The brand was becoming out of date, and Trevett Cristo needed to be revitalized so they felt more current with today’s industries and younger audience segments. The firm’s brand was not up to par with its longstanding reputation of success. They were in need of an executable brand and marketing strategy – and accountability was important.
We began by reviewing the overall brand, recommending a shortened version of the firm’s name to increase memorability and marketability.
We then created a brand mark and messaging that was fresh, modern, and visually appealing. Custom animations and high-quality, professional videos strengthened the firm’s capabilities and practice areas. Radio and digital ads reinforced the new brand message to a select demographic, while a mobile responsive website, compliant with today’s industry standards, increased web traffic and visitor engagement.
Trevett Cristo now has a consistent look and feel, as well as the tools needed to market their firm.
- The firm continues to thrive and has expanded its personnel to keep up with the demand.
- The new logo was nominated for a Pinnacle Award by the Rochester chapter of the American Marketing Association.