Archer

IMC

Integrated Marketing Communications (IMC) Plans provide numerous benefits, including focus, senior management buy-in, predictability, planned expenditures, allocation of resources, and a consistent message to the marketplace. IMC Plans typically include a situation and/or competitive analysis, target audience profiles, communication goals, creative approach/treatment, strategy, tactics, timeline, budget and evaluation metrics. Archer develops and executes IMC plans for business-to-business, retail and consumer clients. A plan can be corporate-wide, for a small business unit or for a specific product or service, or all of the above.