Web Design Elements

Web design is the art of presenting website content, through sound graphic design principles and programming.

Exceptional web design takes into consideration the way your site appears on various browsers, how readily it is navigated, and how flexible and manageable it will be over time. At Archer, our website designers aim to set your business apart from the competition and create demand for your brand.

Professional Website Design Involves:

Workability – Building a site that functions properly.
A web designer can create a stunning website design, but will it work well from a technical standpoint? Will it function on all browsers and load quickly? Does the content management system (CMS) allow you to make quick and easy changes? Which content will be static and which will be dynamic? Is the font used a standard HTML font? Is search engine optimization (SEO) incorporated effectively into the site? These considerations impact the effectiveness the design and are best managed by an experienced web designer.

Balance – Distributing the elements to please the eye.
A well-balanced layout takes your visitor on a journey—an engaging path of information and graphics and sound that compels the visitor to explore your entire website. Good web design includes strategically placed space to give the eye respite from visual stimulation. A balance of images and space makes for a pleasant viewer experience, encouraging the visitor to stay and explore longer.

Contrast – Adding emphasis and interest to keep viewers engaged.
Adding contrast to your web design helps give the page visual order, and emphasizes important information. Contrast is not just a matter of black and white, but also relates to contrasting shapes, element sizes, textures, sounds and more. The web designer also considers contrast when selecting typography—contrasting type fonts, sizes and line weights, to direct the visitor and drive home your desired message.

Visual Emphasis – Calling attention to your main points.
Your website only has 2-3 seconds to capture the attention of your visitor! Good web design draws the viewer to the most important messages first, and then leads them to a clear and concise call to action. Your web designer will apply emphasis to the graphic design elements that best communicate your story.

Information Hierarchy – Developing a road map for your information.
Designing your website involves the creation of a navigational path and hierarchy of information that is succinct and easily understood by the viewer. A good web design has navigation buttons that are easy to understand, navigation bars and quick link sections that tell the viewer where they are on the website, and an overall navigation that allows the viewer to easily roam your entire site.

Archer web designers are trained and experienced to communicate your marketing objectives with effective content, luring search engine optimization (SEO), seamless and flexible IT programming, and a firm understanding of how to entice relevant visitors to respond.

Call Archer TODAY for a website design that creates demand for your brand.