The World's Wild Web
It's the essential hub of your marketing efforts.
It's your all-reaching, ever-present sales arm—oftentimes your first impression, your web-based customer service rep. So, what's the secret to an effective web strategy? Well, it depends. The recipe for success is different from one company to the next—just because a particular web strategy worked for one company doesn't mean that it will equate to success for another.
This is why the website development team at Archer will take the time to get to know the ins and outs of your business, your brand, and your customers. We'll work with you to determine the tactics and techniques that will be most effective for you—and of course, fit within your budget.
Custom tailored for success.
From color scheme and graphic elements, to fonts and imagery, we fine-tune each design element for optimal visual impact. While there are few boundaries in the realm of web design, there are things that need to be considered. Your site should be:
Engaging —in only a few seconds, a visitor will decide whether or not your website has what they are looking for. Your homepage should provide a clear snapshot of all the current and relevant content and functionality that can be found on your site.
Branded—Your website is one of your most powerful and hardest working marketing tools. As
with all forms of marketing communications, your web design should effectively and consistently communicate your brand messaging.
Professional—Nothing will turn off a visitor like a cluttered, confusing, poorly constructed website. Clean, purposeful elements, paired with quick and easy-to-follow navigation will make visitors want to delve deeper into the site.
Mobile means accessibility.
As mobile device usage continues to rise, mobile apps and mobile-optimized websites become increasingly vital to your marketing strategy. Mobile accessibility is no longer an option, it's a must!
Whether you are looking to break into the mobile arena, or simply looking to expand your mobile offering, Archer can help. We will work with you to conceptualize, develop, and promote a customized mobile app or mobile-optimized website that supports sales efforts, promotes customer engagement and drives sales.
In today's global economy, E-Commerce is critical to the success of many businesses. It's a good thing setting up shop on the World Wide Web has never been easier! Using proven technology and development techniques, Archer creates custom shopping carts that make doing business online a breeze—whether you have one or one thousand products!
Form follows function
The days of static brochure-ware have come and gone—websites are more functional and feature-rich than ever before. From e-commerce, blogs, and secure file uploads, to interactive maps, catalogs and online registration—the possibilities are endless and ever expanding. This is why it is so important to create websites with scalability in mind. When developing websites, Archer plans for growth. We can add functionality as needed, so your website will grow along with your organization.
Content management made simple.
All of our custom developed websites are created with aSnap, a PHP-based content management system (CMS). This technology not only allows us to create highly customized web applications, but also allows for quick and easy content management. Maintenance truly is aSnap!