Web Design & Development

Looking to improve your website presence?

Archer's in-house Rochester, NY based website design and development team will take the time to understand your brand, business model, strategy, and customer base before any website development begins. As professional website consultants, we’ll explore and recommend the website features, functionality and software solutions that will be most effective for your organization and best fit your budget.

And because Archer offers a full gamut of in-house website development and Internet marketing services, we can ensure a cohesive and fully integrated web-based marketing platform—saving you valuable resources and maximizing results.

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Web Design

Custom tailored for success.

From color scheme and graphic elements, to fonts and imagery, we fine-tune each design element for optimal visual impact. While there are few boundaries in the realm of web design, there are things that need to be considered. Your site should be:

Engaging —in only a few seconds, a visitor will decide whether or not your website has what they are looking for. Your homepage should provide a clear snapshot of all the current and relevant content and functionality that can be found on your site.

Branded—Your website is one of your most powerful and hardest working marketing tools. As
with all forms of marketing communications, your web design should effectively and consistently communicate your brand messaging.

Professional—Nothing will turn off a visitor like a cluttered, confusing, poorly constructed website. Clean, purposeful elements, paired with quick and easy-to-follow navigation will make visitors want to delve deeper into the site.

Going Mobile

Mobile means accessibility.


As mobile site usage continues to rise, so does the need for a mobile responsive website—a site built to adapt a range of viewing screen sizes. If your site was not built for mobile viewing, you are missing out on new opportunities.

Whether you are looking to break into the mobile arena, or re-energize your current mobile platform, Archer can help. We will work with you to conceptualize, develop, and promote a customized mobile-friendly web platform that supports sales efforts, promotes customer engagement and drives revenue.



E-Commerce is critical to the success of many businesses, which is why Archer offers a range of custom-tailored shopping cart solutions – from proven PHP-based technology to 3rd party shopping cart software solutions, Archer will create an e-commerce website that makes doing business online fast and easy—whether you have one or one thousand products!


Form follows function

The days of static brochure-ware have come and gone—websites are more functional and feature-rich than ever before. From e-commerce, blogs, and secure file uploads, to interactive maps, catalogs and online registration—the possibilities are endless and ever expanding. This is why it is so important to create websites with scalability in mind. When developing websites, Archer plans for growth. We can add functionality as needed, so your website will grow along with your organization.

Drupal CMS

With Drupal Content management is a snap.

Archer’s custom developed websites are created with Drupal, widely supported, open-source, PHP-based content management system (CMS). This leading development platform not only allows us to create leading edge web applications, but also allows for quick and easy content management.