Wednesday, October 29, 2014

Keywords are crucial to improving your internet marketing results.

Online visibility, customer engagement, and search engine rankings are all impacted immensely by your ability to perform accurate keyword research. It’s also a technique that is often overlooked and underutilized, which provides an area of opportunity for many companies.

Use these 5 simple steps for keyword-focused content that will help your business convert search traffic into long term clients.

1. Brainstorm potential keywords

The first step for a keyword-focused internet marketing campaign is to brainstorm a list of terms associated with your industry.

Focus on your niche and ask yourself these questions to get your creative juices flowing:

  • Who are you serving?
  • What services or products do you offer?
  • Who is your ideal customer?
  • What makes your business unique?

Another useful technique to quickly come up with quality keywords is to use a mind map. A mind map is a diagram with one primary keyword in the middle to start with (typically your main business category). Continue branching off this word with any related term to create a web of potential keywords for your business.

2. Use a keyword research tool

After creating your list, the next step is to use a keyword research tool to refine it. No need to purchase any special software; free and easy-to-use tools are available all over the web.

Enter each of your keywords into your tool of choice, and it will produce both exact and related search phrases. The tool will also give you data from search engines showing you the number of times each phrase is searched on a daily basis.

Use this information to craft a new list of high-volume keywords. Don’t worry about the unpopular terms; the phrases searched for regularly reveal where your true value lies.

3. Find out where you stand

Utilize this lean and powerful list by performing a search evaluation. Search for these terms in Google and find out where you rank for each of them. If you are a local business, remember to add your city and state to the search query.

On the first page for some of your popular keywords? That’s great news! These words aren’t as important for the next phase of your internet marketing campaign.

The keywords you’ll want to focus on are the high-volume phrases for which your business does not show up on the first page of the search results. These are the keywords that represent a strong opportunity for you to improve your visibility and website traffic.

4. Optimize your content

You can now use your opportunity-rich keywords to optimize new content. This will help increase your search engine rankings for popular search phrases, which can lead to new customers giving you a call.

Produce your new content around a specific term or keyword theme. Try these excellent content options for keyword optimization:

  • Web page copy
  • Blog articles
  • Social media posts

Remember: write content with your reader in mind, first and foremost. Keywords should always come second to engaging, well-written, and compelling copy.

Also remember: be sure to avoid keyword stuffing as this will be penalized by Google’s search algorithms. Utilize your keywords, but use them only where it makes sense to keep your writing readable and easy to understand. Try using some synonyms which mixes things up and can still help your search rankings.

5. Syndicate

The final step is to promote your freshly written, keyword-focused content!

Try getting your articles published on established blogs within your market; many will accept guest submissions. Another good idea is to post your articles on social media sites and attempt to get them shared, liked, or retweeted by your industry peers.

Having your content distributed around the web on high-authority sites will improve your reputation and back-linking network which are both excellent for internet marketing.

Start ranking for more search terms

Today’s internet marketing professionals are all pushing content. According to industry bloggers, “Content is king” and there is no denying its significant value. However, publishing content without a well-planned keyword strategy is basically playing darts with your eyes closed.

Keyword research allows you to pinpoint your opportunities for improvement and avoid wasting time writing unneeded content. If online visibility is important for your business, then keyword research is absolutely essential. Show up for more searches and reach more potential customers by utilizing these 5 steps for keyword-focused content.