Social media has become one of the most important marketing tools in the digital world of business. According to Statistic Brain, more than two-billion people rely on Facebook, Twitter, Instagram, and other popular social media platforms to connect with friends, play games when they probably should be working, and, most important to business owners, follow their favorite brands.
Of all the social media platforms out there, Facebook is the largest and most important for the marketer looking to successfully utilize social media. Finding and implementing smart tips for advertising on Facebook could mean the difference between generating revenue and shutting your doors.
Just How Important is Facebook to Promotions Marketing?
According to Facebook, the platform currently services more than one-billion users monthly. The service further controls over 23% of the time mobile device users spend on the internet. Given these statistics, is it any surprise that Facebook boasts the ability to drive online and offline sales, resulting in returns-on-investment of up to 500%? Clearly, using smart advertising tips for the social media behemoth can make a huge difference to your bottom line.
Simple Tips for Advertising on Facebook
Use Interesting Photos to Ensnare Users
For Business 2 Community, a popular marketing website, effective use of photography can play a powerful role in public relations marketing on Facebook. As the source points out, Facebook users upload and share more than 350 million photos a day. By using unique, attention-drawing photography on your page, you can take advantage of users' natural love of sharing imagery.
Implement Text into Your Cover Photos
Ask any internet ad agencies what the keys are to an effective Facebook page, and they'll undoubtedly list calls to action in cover photos as one of those keys. Many marketers don't realize text can be used in covers. By featuring strong calls to action that push visitors toward your website or toward a particular product, you greatly improve your chances of making a sale. However, as Social Media Today suggests, you need to be careful not to overdo it. Cover photos made up of more than 20% text will be removed by Facebook.
Find Your Posting Sweet Spot
Knowing the right time to post on Facebook can be one of the most important tips for advertisers. You have to consider your market. As Entrepreneur writes, different people use the web at different times of the day. You'll need to schedule your posts to coincide with these times to optimize their reach. Using Facebook's business tools, you'll be able to see when your followers are online, giving you an easy way to tweak your posting times for the greatest impact.
Give Users a Reason to Follow or "Like" You
Facebook users usually follow a brand for two reasons: they're either already fans or they want to get access to exclusive offers. This points to the core concept of marketing on all social media: usefulness. Offer your followers exclusive deals to show them you care about their "likes." Share engaging content relevant to their interests, and respond to any criticisms or praise in an efficient manner. Effectively managing your reputation, and demonstrating how much you care about your followers is paramount to your success.