Wednesday, February 4, 2015

The power of the Web is in its universality. Access by everyone regardless of disability is an essential part

- Tim Berners Lee

It is estimated that around 3 billion people use the world wide web on a daily basis, and each of them access it via a single network known as the Internet. As its popularity and accessibility grew, the Internet steadily changed the way we consume information. And how we present that information is evolving too—web developers are constantly trying to make online experiences easy, simple, and enjoyable.

Successful web development and website design requires one essential focus: the end user.

Web users decide how they want to view and interact with a website. The most we can do as web developers is guide their direction. This is vastly different from designing in print, which offers the designer complete control.

We consider the variables involved and develop websites to accommodate with as much flexibility as possible. We know that users can access content from their phones, their desktops or their tablets. Therefore, we build mobile responsive website designs that adapt to the appropriate screen size and we create modifications to the page content, making it easier to read across any device.

Additionally, we might not know why a user is accessing a website, or what information he or she is looking for, but we can help them find it. Creating easy-to-use and intuitive navigation minimizes any frustration and confusion the user could experience.

It's easy to forget, but the web is only about 20 years old. There are no definitive best practices and no “right way” to design websites because the digital landscape is ever-changing. Web design and functionality will continue to evolve together. At Archer, we are constantly learning about new techniques and design styles that will make a better website for our clients and a better experience for web users.